30 years of Tradition, Technology & Value.

Sadler Sign works on movie project and marks 30 years in the sign trade.
Pella Chronicle - March 2010

"The Crazies", starring Timothy Oliphant and Rohda Mitchell, was shot last May, in Lenox and Des Moines, Iowa. Sadler Sign's role was to turn the town of Lenox, Iowa, into the fictitious town of Ogden Marsh, Kansas.

The Crazies - 2010"We basically removed any signs from a 5 block area, which had anything to do with Lenox, Iowa, and turned them into fictitious storefronts. We also transformed a drive-up bank into a Sheriff's Office," said Tim Sadler, proprietor of Sadler Sign and Design. "We turned the 'local mansion' into a funeral home, and did the graphics for a fleet of Sheriff's department vehicles, fire trucks, and an ambulance. Another big challenge was the graphics for a new John Deere combine to be used in a chase scene." The movie was released Friday, February 26.

The movie "The Crazies" is a re-make of a film released in 1972 starring Caesar Romero. This is the first in a series of films to be released by Paramount Vintage.

"We worked directly with the art director from the production company and were surprised at how large the production was. On the day before the actual filming began, over 200 rental cars were parked at the local rodeo grounds."

2009 marked Tim Sadler's 30th year in the sign trade and the Sadler family's 105th year of involvement in graphic communications in Pella. Tim's Grandfather, Radzie Sadler, came to Pella in 1904 and bought the local newspaper and printing plant. The family was involved in ownership of the Pella Chronicle until 1968.

A former art student at Central College, Sadler's first "paying" sign project was in 1979. Free-lancing continued until 1982, while working in the printing trade. "In the fall of '82, I moved to St. Louis to attend a trade school where the emphasis was on hand lettering, color theory and layout," mentioned Sadler.

Sadler Sign and Design presently operates with a staff of 4. The business relocated to a 2400 square foot building on SE 16th St. in November of 2006. The company specializes in store front signs, vehicle graphics, banners, corporate display of work, and architectural signage. A special interest is historic period work.